Many solicitors would like more publicity to benefit their law firm marketing but feel the best this can be done is by revealing information about clients involved in well-known cases.
As most solicitors don’t work on big cases very often, this can be tough. Even if you are fortunate enough to have a much talked about case, the probabilities are that the client won’t consent to publicity so your opportunities are reduced further.
Thankfully, it makes no difference because there is also ways to promote your law firm using news material. http://brisbaneseoservices.com.au/brisbane-law-firm-marketing-company/
The first task is understand the enormous potential every solicitor has for placing news headlines. Newspapers are interested in anything that will affect the lives of their readers.
The law does that every year. What’s more, the law is especially newsworthy because it is always changing, whether through new legislation, court rulings or EU directives.
Solicitors can get regular publicity by tracking the changes in their particular field and then commenting on them to the press. Local papers are always looking for a way to get involved in big national successes.
They often implement it this step by getting local people to comment concerning the national event involved. You may be pleasantly surprised at how your evening paper will don’t be surprised to cover stories featuring you explaining probable impact of new legislation.
It could be something that is bad for businesses, perfect pensioners, helpful by owners, damaging to employees; anything which isn’t beneficial or detrimental to any particular group.
As long as it affects people for good or bad, may news and is likely to get media insurance coverage.
Try to use a little imagination and write about the actual changes will affect ordinary people regarding how they will affect solicitors and law firms.
One leading Midlands law firm provided a good type of this with a well-placed story the particular Birmingham Evening Post when the Licensing Act was coming into effect.
It was a main piece of legislation but the law firm’s marketing department was able to concentrate on one point that the general public would find interesting – the fact that the new law could put an end to them having a kebab or burger on their way home from through the night out.
This was because many traders weren’t prepared to pay for the thousand pounds for you to obtain a license.
The approach might talk trivial but it worked because the law firm highlighted a side of the Act that would affect people directly within a simple and straightforward way.