I know the thought of video email is very new. Imagine acquiring a birthday video email, information about a property you had been seeking, or advanced notice of a new car model with a video of it in the email. Certainly providing links to videos on emails has become common, and many marketers do that. Why not take the next thing?
What You Can and Cannot Do. First, today, video email apps in an email is not really possible. One day it could happen, but at this time email servers don’t have the necessary software with this. This means text links or graphics. Research suggests that employing a graphical representation of your video then providing a direct link to the recording email is the best way to achieve video emailing at this time.
The Situation For Video Emails. Inside an article by Mark Brownlow, “Video email: current practices”, he discusses the study on video emailing. There are several interesting statistics. Looking at this statistic, it is obvious that video is currently acceptable to the majority of internet viewers. “Based on comScore, US Web users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers because same period”. Finally video has come old, and we are all conditioned to utilize it.
Comparing emails without or with a relevant video link, “When not linking to video his click through rates are between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We know that a video link receives a much better open rate when compared to a simple message.
With an image within the email, views are 5-10 times as many! Campaign Monitor reported that: “the screen grab was clicked on more than 5 times as frequently since the text link.” Mark Brownlow says of his very own email campaigns, “In my own newsletters, a video image attracts between two and 10 times the clicks that the accompanying text link gets”. Would you buy this? In case you have a properly constructed image inside your email, 5-ten times more people will click on the link and look at your video. In case you are in sales, information dissemination, advertising what might you have to pay to get 5-10 times more people view your message?
Many of us are familiar with text links pointing to videos. These are common in emails now. The challenge is the fact that link is usually a lot of numbers a meaningless symbols and not very sexy! The writer puts an appealing headline inside to entice you to click. So now you get about double click through rates whenever you direct your emails to some video, therefore it is very good compared to sending these to a text blog entry for example.
A Youtube Video thumbnail is where you get a picture to click so that you can play in the video email. A very well produced image seems like a play button. When you click on the image it opens a browser and plays the email seamlessly. When you use a relevant video thumbnail similar to this, the investigation suggests a 5-ten times better response than a standard text link! This can be huge.
It is really not intrusive, while you only view the video should you click on the link. We know this really is the best way to use video email at this time, and also the research backs us up. In comparison to a message having a simple text link to a blog post, you will likely view a 10-20 times greater open rate. This can be phenomenal VIDEO Inside The EMAIL
There is an email company or two around now that will send an email using a video inside it. While this seems great, imagine receiving 20 emails and each and every time you click on one a video starts paying! I think this is intrusive, and lots of will likely get angry at invasion with their personal space. Too, with many of them you will need special software or plug ins to look at them.
Due to this in your face aspect, I recommend that this best kind of video email now and into the future will be the thumbnail version, where with the click of any mouse a top quality video plays seamlessly.
What Video Email Service In Case You Use? I believe by you can now see why I am just so excited by the thought of video email. It is actually exciting, new and that i have faith in exactly the same space as TV was when it first appeared. Today video emails are swsipc that common. This implies sending a note in this way is extremely likely to get opened. As people become more familiar with the technology, expect even better reply to video emails, and reduced openings of more traditional text links.
Video Email is definitely the new emerging technology in video. Right now you may capitalize from this new wave. Television used to get tremendous response off their ads when it first started. This is also true of video email today. Later on years when it gets to be more common, the outcomes will probably diminish, so just why not make the most of it right now.